This role will conduct a competitive intelligence and product-trend monitoring focused primarily on video and live-commerce channels across Chinese e‑commerce and social platforms, using Mandarin fluency and market instincts to surface what’s selling, why it sells, and how discovery-to-conversion funnels operate.

Key Responsibilities

1. Core focus: Video & live commerce benchmarking
   1. Systematically monitor short-video feeds and livestreams (e.g., Douyin, Taobao Live, Kuaishou, Xiaohongshu, Bilibili) to map content formats, discovery paths, host/shopper behaviors, conversion mechanics and promotional mechanics.
   2. Build standardized templates to capture livestream/video attributes (host type, script structure, demo vs. review, discount timing, bundling, gifts, CTAs, links, GMV indicators).
2. Product-trend & hot-seller monitoring
   1. Track top-selling SKUs/categories in live/video channels; quantify velocity (sell‑through indicators), price tiers, promo mechanics and repeatability of formats.
   2. Analyze “why it’s hot”: product attributes, messaging, influencer fit, scarcity/urgency triggers, supply constraints, and channel-specific drivers.
3. Competitive moves & creative intelligence
   1. Identify and archive standout creative executions, funnel experiments, unique merchandising or discovery innovations from competitors and MCNs.
4. Data capture, hygiene & tooling
   1. Create and maintain trackers/dashboards for live/video metrics, SKU-level price & promo history, host performance, and topline trends (Google Sheets/Excel/BI).
   2. Use manual sampling, lightweight automation/scraping where allowed, and third‑party analytics (if available) to triangulate signals.
5. Insight delivery & cross-functional translation
   1. Deliver concise weekly briefs, monthly deep dives and urgent alerts focused on implications for Business Unit team
   2. Translate observations into testable recommendations (experiment ideas, slotting or content playbooks).
6. Compliance & evidence
   1. Maintain evidence logs, timestamped clips/screenshots and source links; ensure ethical data practices and platform-term compliance.

Required Qualifications

Must-have Requirements: 

• Language: Native or near‑native Mandarin; strong written English for cross‑functional reporting, Native Bahasa Indonesia
• Education: Current undergraduate or recent graduate in Business, Marketing, Data Analytics, Media Studies, China Studies or related field.
• Hands‑on familiarity with Chinese short‑video and livestream commerce ecosystems and user journeys.
• Strong qualitative research skills: observation, pattern recognition, competitive story telling.
• Comfortable with quantitative summarization: Google Sheets/Excel skills (pivot tables, formulas), ability to synthesize into charts/tables.
• Strong written communication — concise briefs in Mandarin (and English as needed).
• High integrity, attention to evidence, and ability to handle confidential info.

Preferred Qualifications:

• Currently based in mainland China, or recently lived there and still have regular access to Chinese commerce platforms and local professional connections.
• Experience with light web scraping/automation (Apify, Octoparse), basic Python (pandas) or SQL.
• Experience using China analytics tools (QuestMobile, GrowingIO, Sensor Tower, SimilarWeb) or marketplace data sources.
• Familiarity with livestream KPIs and mechanics: viewers, peak concurrent viewers, watch time, comments/min, gifts, conversion cues, estimated GMV.
• Prior internships/projects in e‑commerce, digital media, MCN or consulting.
• Basic slide/deck creation and stakeholder presentation experience.

Evermos is committed to providing an inclusive environment where equal opportunities are available to all applicants regardless of race, color, religion, gender, national origin, disability, age, genetic information, marital status, pregnancy, or related condition. We will not tolerate discrimination or harassment based on any of these characteristics.

We also emphasize the importance of diversity in all aspects of employment including recruitment, hiring, promotions, training, and organization operations.