Job position Summary :

The SEO Content Writer is responsible for conducting keyword research, creating content briefs, writing, and optimizing multi-format content (blog articles, landing pages, FAQs, microcopy) to increase organic traffic, improve keyword rankings, and drive conversions. This role works closely with SEO Specialists/Analysts, Social Media, PR, and Design teams to ensure all content aligns with the brand guidelines and overall business objectives.

Key Responsibilities

• Conduct keyword and SERP research (search intent, difficulty, topical clusters) and prepare clear content briefs.
• Write, edit, and publish SEO-friendly content following E-E-A-T principles: structured headings, internal linking, meta tags, and basic schema.
• Ensure editorial quality: marketing objective, funneling, accuracy, brand tone of voice, and readability.
• Perform fact-checking, originality checks, and self-QA before publishing.
• Refresh content (update data, improve titles/meta, tighten copy) to lift CTR & rankings.
• Run competitor gap analyses and prioritize money pages.
• Collaborate with cross-functional teams (SEO, Design, Product, Social media, PR, Paid, etc) to develop content calendars and support distribution.
• Perform continuous optimization based on Google Search Console/GA4 data (CTR, rankings, impressions), Google Core Update & other algorithm updates.
• Maintain proper documentation : briefs, SOPs, keyword lists, and editorial guidelines.
• Monitoring & analyze content quality on weekly & monthly basis

Required Qualifications

• Min 2 Years of experience as a Content Writer/SEO Content Writer with a strong writing portfolio.
• Excellent command of Bahasa Indonesia (grammar, clarity, persuasive style); English proficiency is a plus.
• Already have basic knowledge of SEO, Marketing & Brand
• Solid understanding of on-page & off-page SEO principles and tools such as Google Search Console, GA4,  Google Keyword Planner, Google Sheet, Google Trends and keyword research tools (Ahrefs/SEMrush/Moz).
• Familiarity with CMS platforms (e.g., WordPress) and basic HTML formatting (headings, lists, alt text).
• Experience working collaboratively across multiple channels (SEO, Social Media, PR, Paid Ads)
• Ability to work under deadlines and manage tasks within an editorial calendar.
• Having experience manage freelance writer is a plus
• Experience creating content clusters/pillars, internal linking strategies, and briefs for contributors/freelancers.
• Basic knowledge of schema markup, A/B testing titles/meta, and CTR optimization.
• Strong skills in competitor analysis and identifying content gaps.

Evermos is committed to providing an inclusive environment where equal opportunities are available to all applicants regardless of race, color, religion, gender, national origin, disability, age, genetic information, marital status, pregnancy, or related condition. We will not tolerate discrimination or harassment based on any of these characteristics.

We also emphasize the importance of diversity in all aspects of employment including recruitment, hiring, promotions, training, and organization operations.